Posted inJapan, Northeast Asia

Japan’s World Cup is an economic stress test

The Japanese love a mascot. Good luck finding a place – any place – that is more obsessed with cute, cuddly and often zany promotional characters. Cities, towns and prefectures introduce them. So do companies, non-profit organizations and the national police. Sports teams, too. Rarely, though, do such mascots enjoy the ubiquity of “Ren” and […]

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