Posted inOpinion

Japanese hot spring tourism at a crossroads

Hot springs, justifiably, are a major tourism resource for Japan. The 27,000 hot springs dotted around the country generated US$11.8 billion in revenue in 2013, representing more than one-fifth of the $50 billion global hot-springs market. Japanese hot springs were set for a further boom as analyses noted that the rapid growth in global “wellness […]

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