Posted inEuropean Union, India, South Asia, World

India’s Ayurvedic foods are becoming big business

In India, you can buy saffron that is “useful in asthma, indigestion, body pain, fever, dry skin diseases and pregnancy,” ghee that increases “memory power,” intellect and digestion, and lemon pickle that “improves your immunity level and helps the human body develop resistance against infectious agents.” Such claims rely not on the credulity of Indian consumers […]

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