Posted inBeijingChinaHong KongShanghaiUnited KingdomWorld

UK filmmakers venture into China’s booming market

Over the last few decades, movies have evolved from being pure entertainment into a medium of modern cultural diplomacy and soft power. By improving cross-cultural communication, cinema facilitates the development of bilateral diplomatic ties and promotes people-to-people links. The British have entered stark, unfamiliar territory with their efforts to enter China’s booming movie market, which […]