Posted inBeijingChinaHong KongNortheast AsiaSouth KoreaWorld

Making up is fun to do for South Korea’s fashionistas

Beauty might only be skin deep, but in South Korea it is big business, especially in the narcissistic world of K-pop. When it comes to individual spending, this obsession with skincare brands has made the men’s market the biggest in the world. Inspired by the Korean music scene and the passion for television soap operas, […]