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Condé Nast/Farfetch deal blurs lines for editorial integrity

Global retail giant Farfetch’s partnership with Condé Nast, arguably the world’s most popular content provider with a worldwide audience of over 340 million, has significant implications for the ongoing commercialization of media content and consumers’ ability to distinguish advertising from editorial. In the deal announced earlier this week, Farfetch’s customers will now be able to browse […]