Posted inAT Finance, Beijing, China, Guangzhou, Hong Kong, Middle East, Northeast Asia, Shanghai, South Asia, South Korea, United Kingdom, World

Chelsea scores an own goal in China with Kenedy’s PR gaffe

With England’s top-flight football set to kick off on August 12, perhaps no club is more ready to get the ball rolling than Chelsea FC whose promotional tour in China last month descended into damage control and revealed how quickly online sentiment can swing against foreign brands. Chelsea staged its preseason in China for the […]