Posted inChinaMiddle EastShanghaiWorld

Dolce & Gabbana chopstick snafu a warning to global brands

The fallout from Italian luxury brand Dolce & Gabbana’s (D&G) television ad that aired in China depicting a Chinese woman struggling to use chopsticks to eat pizza and pasta is still being assessed. The culturally inappropriate creative campaign sparked an immediate and angry reaction from Chinese consumers. And co-founder and creative director Stefano Gabbana’s initial […]