Posted inChina

China’s typical wine drinker is young, hip, self-taught

There was a time, that buyers of international wines in China were mostly well-travelled consumers who had been exposed to great wines abroad. That is no longer the case, says Fabrizio Bindocci, president of Brunello di Montalcino wines in Tuscany, one of Italy’s most prestigious wineries. Today’s wine consumer in China is young, hip, curious […]

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