Fitbit recently announced the availability of Fitbit Blaze and Fitbit Alta devices in China. The company will sell its fitness bands through Alibaba’s tmall.com.
Fitbit Blaze will have features such as PurePulse continuous, wrist-based heart rate trackin, SmartTrack automatic exercise recognition and automatic sleep tracking.
As part of ‘China is Getting Fit’ campaign, Fitbit and Alibaba joined hands to organize a major health and fitness event, educating consumers about how technology can help them stay healthy.
“We’ve received positive response around the globe for Fitbit Blaze and Alta, and we’re excited to bring these new products to China. As our most motivating and stylish devices, they are perfect for anyone who is looking to lead a healthier lifestyle or who is already exercising regularly,” said James Park, Fitbit co-founder and CEO, in a press release.
“With the increasing importance being placed on personal wellness in China, Alibaba is committed to driving a greater health and fitness culture across our own company, as well as throughout China,” said Jing Yin, president of Tmall Consumer Electronics and Home Appliances.